A COMMUNICATION STRATEGY FOR WREST PARK Essay Example | Topics and Well Written Essays - 1250 words

A communication STRATEGY FOR WREST PARK - Essay Example pass along Content, Structure, Format The format is a oecumenic letter ( textual matter provided in report) which also contains photographs in strategically-placed patchs of the page. The text is the central disclose of the page. The Communication Message The communication message will promote the beauty of the place as easily as noting some(prenominal) recently completed revitalization projects which have completed and would be worthwhile to experience. It will also shoot for appear other attractions which people would be interested in. How to Deliver the Message The message will be delivered by website on the Internet, Facebook, Twitter and other social media components, and through new media, such as emails and text messages with links, to registered customers through smart phones. Groupon can also be utilized as part of the coupon do by for receiving the discount. Deciding Who the Messenger is The messenger is the Chief Executive of the incline Heritage Organization who is an integral part of the operations for wrest car common and would be the most likely person to act as the messenger. Analysing the scheme Success The returns can be analysed through how many people sign up for memberships at the reduce rate and who purchase the Groupon coupon. Social media sites can provide returns on pay-per-click through ads and banner ads, as well as QR codes scanned, which lead to the website. The Report Part II Introduction Wrest Park is located ? miles eastern of Silsoe which is halfway between Luton and Bedfordshire on A6. Wrest Park is considered to be the birth place of the traditional English garden and currently is a beautiful showcase developed over three centuries, consisting of French, Dutch, Italian and English garden landscapes, added on over the years. It is an inspirational journey through art in landscaping. There is kitty to see and do here at the commonalty, including shoppin g, visiting the cafe for lunch, checking in at the visitors centre for all the places to visit on the grounds, including travel cart rental sign-up. Visitors can visit the Wrest Park mansion to see the home where the de Grey family has lived for over 600 years and also visit the formal gardens just behind the mansion (Wrest Park Online 2012). Building the Communication Strategy The goal of any communication strategy is to inform the target market about the product or the service, and in this case, it is the Wrest Park as a historically artistic landscape. The goal is to provide a communication which brings in more than customers who will pay fees to enter and walk or ride through the park, shop and eat lunch at the grounds cafe. The money brought in will help sustain the operations in maintaining the park to its fullest grandeur as a historical archive in landscape art. The more people who slam about the park and visit it, the more they will share their experiences with others w ho will, in turn, come to visit too. The park has many benefits and features for visitors and it is important to emphasize those (Boone 1999). The communication strategy is developed first with determining the target auditory modality through research, which also includes members on the database, then deciding on the objectives of the communication message. The next part is conception the message through content, structure and format. Following that process comes the important part of deciding how to send out the message to the right target audience to maximize the return on investment (ROI). The last part is deciding where the message comes from. The communication must be accurate, timely and relevant (Jain 1997 Zikmund