Organisational Change in the Oticon Essay Example | Topics and Well Written Essays - 1750 words

Organisational Change in the Oticon - Essay ExampleThe above issues regarding creativity appear in all aspects of life including commerce activities. In the case of Oticon, creativity has been expressed mostly through the initiatives taken by its president, Lars Kolind, who managed to apply an innovative strategy of change in all the guilds sectors within the 10 years that remained in the firms presidency. The whole creative management response of Kolind regarding Oticon is presented in vermiform process Ia where the most burning(prenominal) strategic decisions of Kolind had been summarized in order to create an alternative Creative Management Response Model as presented in Appendix I. As shown in Appendix Ia, the main characteristics of change management applied by Kolind were the redefinition of the companys vision, the creation of the project-based scheme of operation, the enhancement of the trust towards the employees, the development of technology used in all corporate secto rs (from the administration department to the production area) and the set of short-term goals rather than the long term plans which were proved to be inadequate for the companys development in the modern commercial area. On the another(prenominal) hand, the reduction in the number of employees as taken place in the initial leg of change (in fact in the first two years of Kolinds presidency) was only temporary and the restructuring of the companys administration, as well as the reassignment of activities, direct to the development of companys performance on a continuous basis. Towards this direction, the enhancement of communication in the internal environment, as well as the promotion of the team work (through the cooperation of groups on a specific project), also supported the effectiveness of the strategy of change applied by Kolind. Every form of metaphor has its particular role in the business strategy (in accordance with the targets set by the organizations leader) and it can be used along with other tools of strategic management in order to lead to specific results.